Brand identity concept for EAU Palm Beach Resort & Spa in Florida — part ocean retreat, part active hotbed, where barefoot elegance, cheeky details and gratifying spoils combine to create a wonderland of joy and abandon. EAU Palm Beach Resort & Spa injects fun, passion and style into the world of 5-star, 5-diamond beach resorts.

At EAU the luxury is understood, but the experience is unexpected. The new brand identity called for an elegant yet playful and fluid twist on the inspiration for its namesake "eau."