Drinkwater's Cambridge
What do you say when a friend asks you to redesign their website? You say yes and also work with them to refresh the brand and shoot new photography!
I worked directly with Teresa and Gary of Drinkwater's Cambridge to revamp their brand, by tweaking their logo and colors with the goal of applying it to a newly designed website. One of the priorities was to pick a template that would be easy for them to update on their own. We also needed new photography to translate the personalized shopping experience as well as the carefully selected clothing and accessories.
With the photography, I set out to capture what the store feels like in real life, the colors and textures, so we could translate it on their website, before potential shoppers set foot in it.
Drinkwater's is an established, beloved menswear clothing store in Cambridge. They've been dressing men, and women, for many years and reached out to me to help them create a polished and refreshed website to attract a new generation of shoppers.
Scope of work
Brand Refresh
Brand Guidelines
Photoshoot
Website Template Design
